On July 7, 2003, The Canadian RioTinto Alcan announced its intention to acquire French aluminum company Pechiney Through a public takeover bid. This led to new practices within the company’s culture, including a Bravo Award ceremony for top-performing employees.
Following an analysis of the criteria involved in this trophy awarding process, «Trophy Generator» is a software that generates trophies reflecting the employee’s individual performance and status. This approach considers labour through scientific and mathematical modeling and raises concerns about the impact of such quantification on workers individuality and autonomy.
Generated and cast trophies

Transcription
Showcase gameplay of the generator.
This project had the opportunity to be exhibited in Z33 Museum (lien externe)in Hasselt, as part of «Technogeographies, fields of industry»exhibition. (lien externe)
Exhibition direction by Martina Muzi and Bruno Bailletto